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VHB's new generation growth hormones make waves in Indian healthcare market
Mumbai | Thursday, December 2, 2004, 08:00 Hrs  [IST]

When the history of the Indian Pharmaceutical Industry is written, one name is sure to find a special and honourable mention - i.e. VHB Life Sciences Inc. for more than 5 decades since 1946.,are marketers, of highly specialized innovative molecules, 15 of which are top selling brands. The Organization is having 1200+ strong Marketing Team.

The newly introduced niche hormone products in the VHB basket are currently making waves in medical circles in India. The new generation Highly Purified Gona-dotrophins (HP-FSH, HP-HCG, HP-HMG) launched by VHB for the first time in India under German collaboration are comparable to recombinant gonadotrophins in all therapeutic aspects and costing much less.

IVIGLOB-EX (USA patented, Extra Purified Intravenous Immunoglobulin) is the purest and the safest IVIG preparation with a large antibody repertoire, PIPTAZ (Piperacillin + Tazobactam), a new generation Beta-lactam + Beta-lactamase combination extensively preferred in the ICU setting for its safety and efficacy. There are other such combinations also such as C-BACTUM (Cefoperazone + Sulbactam), IVIMAX (Cefotaxime + Sulbactam) and many other formulations in VHB's Basket.

VHB today, is well geared up for the challenges of the new millennium. Fine-tuning their business model, VHB today has expanded into Seven divisions;
1. Cardion - having niche cardiac care products,
2. Critical Care - deals with highly specialised critical care products in Neurology and Nephrology.
3. Cytocare - has the biggest portfolio in anti-cancer range of products.
4. GenBiotech - has introduced for the first time in India entire range of Highly Purified Gonadotrophins and other fertility hormones.
5. GenX - deals with a new concept of and marketing branded generics targeted for ICU setups.
6. HerboNex - The next generation standardised herbal products backed with reference data and clinical trials.
7. ProGen - deals with immunologicals and products meant for general well being of all age groups.

According to the Managing Director, Ms. Anju S. Gupta, "This bifurcation of divisions will surpass all past performances in terms of team strength, sales and profits. We firmly believe that the realignment and massive investment in growth will pay us rich dividends. We are ready to compete with the world."

This optimism reflects in the major team-building drive currently underway to have better products, wider representation and market share. Investment in human resources has been a long-standing strategic policy of VHB where, excellent opportunities exist for right people to grow. The pay -scales are one of the highest in the industry, performance linked incentives, promotions, HRA and benefits like Car loan, Housing loan, Mediclaim etc. are the highlights of VHB's Human Resource Policies. With the current emphasis on R&D, Product development, Exports, Sales, Brand management and product management, the focus is on all-round growth. "We recognise the value of knowledge and talent. Excellence is more of a necessity today and so far we have done well to attract and retain some of the best people in the industry" added Ms.Gupta.

The aggression and purposeful drive of VHB is evident in the long string of product launches. New products very recently launched are; VARIVAX - Live, Attenuated Varicella Vaccine OKA strain, ATOROLL - Atorvastatin, ATOROLL-AM - Atorvastatin + Amlodipine, ATOROLL-EZ - Atorvastatin + Ezetimibe, ZOGREL - Clopidogrel, ZOGREL-A - Clopidogrel + Aspirin, CEFTRIMAX - Ceftriaxone + Sulbactam. Every month, VHB plans to launch at least one brand in each division and hopes to continue its winning streak in the years to come.

The innovativeness, the competitiveness and the will to succeed at all odds are qualities that are at the heart of VHB culture. All of which synergies to fulfill the dream of Mr. Ramesh C. Bhagat - Chairman, VHB Group, who has spent his lifetime in the pursuit of his mission "To make available world-class drugs at affordable costs to the Indian patients, which is a mission that is today, the corporate philosophy of VHB and the biggest reason for its success".

VHB Life Sciences Inc
Email: info@vhbgroup.com

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